It may have been the decision to close schools – or it may just have been the reassuring letters from supermarket chief executives promising to keep the shelves stocked – but this morning the local Sainsbury looked like the locusts had been in.
The long standing stripped aisle appearance of the toilet roll, eggs, soap and tinned goods aisles had spread to fresh fruit and veg, biscuits, bread, milk and dairy leaving only a few embarassed looking goods exposed and advertising their unloved status. Small tins of Heinz macaroni cheese clustered alone in the middle of the devastated canned goods aisle like the sole survivors of an asteroid strike. Even at a time of panic shopping, people looked at them and thought…”Nah.”
It changes the psychology of shopping in a wealthy developed economy – in which for years you have been able to take it for granted that just about anything on your list will be in stock in abundance. From being irritated if something on the list wasn’t on the shelf, in less than a week it has become a pleasure to find anything that is.
Meanwhile a rumour that Amazon was introducing a gift wrap option for orders of toilet rolls has – sadly – been denied. The wrap might have come in handy.